Draught Perfection for Netflix’s “House of Guinness” Premiere

We recently supported a TV series premiere like no other the launch of House of Guinness for Netflix, brought to life by the brilliant team at Sandeman Events.

Held at an exclusive venue in London, the event combined immersive storytelling, premium bar design, and of course, perfectly poured pints. Rent a Keg was proud to supply all keg hire and draught tap systems, helping deliver a smooth and professional drinks experience for every guest.

Two Bespoke Bars, One Seamless Experience

Working alongside Sandeman Events, who handled full event production, we installed draught systems across two separate bar areas each fitted within custom-built bar units tailored to the House of Guinness theme.

We supplied and supported:

• Guinness – iconic, creamy, and essential to the brand
• Camden Hells – crisp and clean, perfect for a broad crowd
• Camden Pale Ale – easy-drinking craft with character

The entire draught setup was designed to integrate seamlessly with the bar structures, ensuring a clean aesthetic, fast pour speed, and zero compromise on taste or temperature.

Turnkey Tap Hire for Premium Events

For this activation, our team provided:

• All draught equipment hire (taps, chillers, regulators, gas)
• Delivery, installation across both bar areas, and testing
• Kegs of Guinness, Camden Hells, and Pale Ale — all served cold and fresh
• Flexible support to align with custom bar designs

Our goal? Make the drinks service effortless for Sandeman Events, so they could focus on delivering a flawless experience for Netflix and their guests.

Big Brands, Big Expectations Delivered

From TV premieres and film wraps to luxury brand launches, we’re experienced in supporting events where execution matters. A huge thank you to Sandeman Events for bringing us on board and for producing such a standout event for Netflix.

Planning a Brand Launch or Premiere?

Whether you're working with global platforms or boutique brands, Rent a Keg provides:

• Nationwide keg and tap hire
• Custom draught installs for branded events
• Seamless service for production companies and event teams

Explore our Event Keg Hire packages or get in touch to plan your next activation.

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