Guinness For The Bloomsbury Club

The Bloomsbury Club didn't have draught Guinness on tap so needed a solution for a high profile client

Client

The Bloomsbury Club – a luxurious, five-star London venue known for its elegance, exclusivity, and exceptional guest experience.

Brief

The venue was preparing for a high-profile client and wanted to offer Guinness on draught—but faced two challenges:

No space behind the bar to install the equipment.
Concern that a standard Guinness tap would disrupt the aesthetic of their refined, classic interior.

They came to us for a solution that would meet their functional needs without compromising on style.

Our Solution

After a full assessment of the space, we proposed a discreet installation in the service quarters. This allowed the team to offer fast tray service of fresh pints to the main room, while keeping the bar area visually clean and undisturbed.

We installed a short-line Extra Cold Guinness system, designed to maintain perfect pint quality over a short distance with a consistent pour and ideal temperature.

Installation & Setup

The setup was compact, quiet, and efficient. Once installed, we:

Tested the system for optimal flow and temperature
Trained the staff on pouring the perfect pint
Provided Guinness-branded glassware for an authentic presentation

Everything was ready ahead of schedule and blended seamlessly into their operations.

Event Outcome

The response was overwhelmingly positive:

The venue team loved how discreet and efficient the solution was.
Guests were impressed by the quality of the Guinness—served cold, fresh, and fast.
Guinness sales exceeded expectations, proving that great presentation and practicality can go hand in hand.

“Guests commented it was the best Guinness they'd had outside of Dublin.”

Conclusion

This project showcased our ability to work in prestigious venues with logistical limitations, providing world-class draught solutions without disrupting form or function.